Kajian Faktor Kepribadian Perilaku Konsumen Terhadap Pembelian Sayur Organik di Supermarket Kota Pontianak

Abstract

The aim of this research is to know factors which influence behavior of consumers. Personality factors (age, phase of life cycle, economic condition, life style, and personality) of purchasing product of organic vegetables in Pontianak city. Type of this research is survey. The location of this research is purposive. The location are Mega Mall, Caesar, Ligo Mitra. They are in Pontianak city. Amount of sample are 40 (fourty) respondens. Taking of sample is accidental, analysis of data is Method of Rank Spearman Corellation. According to research, purchasing product of organic vegetables by consumers was significant influenced by personality factors (age, phase of life cycle, economic condition, life style, and personality).