Abstract:
The background of this research is to explore more deeply
environmentally friendly motorcycle products with the Hybrid type,
seek information about how the public as consumers understand
environmentally friendly motorized vehicle products, find out how
their perception of the price of environmentally friendly products is,
and find out how the government has given efforts to encourage the
public in the purchase and use of environmentally friendly
motorcycles. Of course, before entering the stage of a battery-based or
100% electric vehicle, you should first step into the hybrid vehicle
phase while preparing for the use of an electric motor in its entirety
or a pure manner. The data analysis methodology used by the
researchers is a qualitative method using the SPSS Version 22
program involving 100 respondents. Sampling was carried out by
researchers using the Accidental Sampling technique. The results
showed that the Green Product Knowledge variable significantly
affected the Green Purchase Intention variable. In contrast, the
Perceived Price variable had no significant effect on the Green
Purchase Intention variable. Then, the Government Policy variable
also significantly affects the Green Purchase Intention variable.
Finally, the Green Product Knowledge, Perceived Price, and
Government Policy variables were found to have a simultaneous
effect on the Green Purchase Intention variable.
