Abstract:
Understanding content-based promotion and marketing on various social media is fascinating for
academic business people, policymakers, and other business communities. So for that, we discussed it to get that
resilience. Our data was obtained electronically by searching on Google Scholar and Google Search for several
documents and scientific evidence relevant to answering this study's question. The procedures that we carry out
include the following; reviewing data with a data coding system, analyzing data evaluation, and they conclude
through interpretation. So that the data we present meets high validity and reality principles. After a series of studies
and discussions, the understanding of content-based promotion and marketing on social media in the technological
era is a fascinating discussion. This is because the various content published on social media for business promotion
has helped business people increase sales and enable their businesses to continue sustainability. Thus, these findings
will be helpful in studies and discussions in the academic environment.
