Kebutuhan Konsumen Untuk Keunikan, Pengetahuan Lingkungan, Sikap, Minat Pembelian Mobil Listrik

Abstract

Consumer needs for uniqueness, environmental knowledge affect the interest in buying electric cars and attitudes as intervening variables as the purpose of this research. The research method used in this study is a quantitative method. The research population is all Indonesian people. There are 126 samples used in this study with the criteria of people who know the existence of electric cars, people who act as decision makers and have four-wheeled vehicles in Indonesia. The data collection technique in this study is to create google forms and distribute them to respondents based on the desired criteria. The technique of data analysis is Structural Equation Modeling (Structural Equation Modeling) with the help of software AMOS 24