Pengaruh Country Of Brand dan Country Of Manufacture Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik)

dc.contributor.author	Listiana, Erna
dc.contributor.author	Syabanita Elida, Sri
dc.date.accessioned	2019-11-28T10:10:36Z
dc.date.available	2019-11-28T10:10:36Z
dc.date.issued	2019-11-28
dc.identifier.issn	0854-1442
dc.identifier.uri	http://repository.polnep.ac.id/xmlui/handle/123456789/1748
dc.description.abstract	This study aimed to analyze the influence of Country of Brand and Country of Manufacture On Brand Association. The sample was customer brand electronic products in Pontianak who buy electronic products category TV 100 respondents, which is obtained by sampling convinience. Data analysis was performed using multiple regression analysis using SPSS version17. Results of the study showed that the country of brand and country of manufacture had positive and significant effect on brand associations.	en_GB
dc.subject	country of brand	en_GB
dc.subject	country of manufacture	en_GB
dc.subject	brand associations	en_GB
dc.title	Pengaruh Country Of Brand dan Country Of Manufacture Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik)	en_GB