REPOSITORY POLNEP

Browsing Polnep e-Journals (PJ) by Subject "brand switching"

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Browsing Polnep e-Journals (PJ) by Subject "brand switching"

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  • Wahyuarini, Tri; Syabanita Elida, Sri; Sofiana, Evi; Listiyawati, Lilis; Novieyana, Syarifah; Sayuti, A. Jalaludin (2023-05-12)
    This study’s topic is consumer’s brand switching behavior of automotive products. The title of this study is the Determinants of brand switching by consumers in purchasing automotive products. The automotive product ...

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