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Browsing by Subject "Indonesia"

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Browsing by Subject "Indonesia"

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  • Determinants of Indonesian Capital Market Reaction 
    Riyani, Yani; Mardiah, Kartawati; Mahyus; Kusmana, Endang; Andriana, Susan; Nengzih, Nengzih; Soepriyadi, Irzan; Endri, Endri (2023-06-20)
    Several research results in the Indonesian Capital Market have found a market anomaly phenomenon caused by the market reacting to internal and external information. This study aims to examine whether companyspecific factors ...
  • The Trends of Indonesian Consumer Ethnocentrism as a Reference for International Marketer 
    Syabanita Elida, Sri; Hasyim; Mahmud; Hanfan, Ahmad (2019-11-28)
    The study aims to conclude and analyze the trends of ethnocentrism of Indonesian consumer for Foreign branded hotel in Indonesian which is determined by applying Consumer Ethnocentric Tendencies Scale (CETSCALE). The study ...
  • Wajah Etnosentrisme Konsumen di Indonesia di Pandang dari Cermin Cetscale 
    Syabanita Elida, Sri (2019-11-28)
    Tujuan dari penelitian ini adalah untuk menyimpulkan dan menganalisis kecenderungan etnosentris dari konsumen Indonesia untuk hotel bermerek asing yang berada di Indonesia yang ditentukan dengan menerapkan Consumer ...

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