PJ-Media Ekonomi dan Manajemen-29-1-Januari-2014Kumpulan e-Journal Media Ekonomi dan Manajemen Vol. 29 No. 1 Januari 2014http://repository.polnep.ac.id:80/xmlui/handle/123456789/17472024-03-29T21:17:59Z2024-03-29T21:17:59ZPengaruh Country Of Brand dan Country Of Manufacture Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik)Listiana, ErnaSyabanita Elida, Srihttp://repository.polnep.ac.id:80/xmlui/handle/123456789/17482019-11-28T10:10:36Z2019-11-28T00:00:00ZPengaruh Country Of Brand dan Country Of Manufacture Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik)
Listiana, Erna; Syabanita Elida, Sri
This study aimed to analyze the influence of Country of Brand and Country of Manufacture On Brand Association. The sample was customer brand electronic products in Pontianak who buy electronic products category TV 100 respondents, which is obtained by sampling convinience. Data analysis was performed using multiple regression analysis using SPSS version17. Results of the study showed that the country of brand and country of manufacture had positive and significant effect on brand associations.
2019-11-28T00:00:00Z